Company News

Security Instructional DVD's Launch

securityinstructiondvds.com

Security Instruction DVD are a company who target security professionals with high quality training DVD’s. The DVD’s are available to buy online.

Micromarketing advised in the production of the first DVD. We also developed the site for the company to promote and sell their product. We also developed an online and offline strategy to sell the DVD’s which includes:

- Online advertising
- Direct marketing
- Online and offline press releases
- Relationship marketing

Micromarketing will continue to work with securityinstructiondvds.com with the marketing of their range as it expands.

Galway Advertiser Articles

Ollie Walsh is publishing a series of six articles on marketing in a recession in the Galway Advertiser and then beyond into the Advertiser Group. The series will look at different elements of marketing and how they are best applied to achieve maxium return from the marketing budget.

The first article can be read at:

http://www.advertiser.ie/galway/article/5716

Matant

Ever thought of encrypting your text messages? Well now you can with Matant. This mobile phone application enables you download or create a language to do exactly that. As well as the obvious privacy benefits, Matant is an educational tool for kids. While they create visual languages they utilise both the left and right side of their brains, helping the learning process.

Micromarketing have developed the marketing strategy for Matant and have been retained to implement it when it launches later this month.

Global Marketing Plan

Micromarketing has recently completed a market research project for Louth based company Aqua Nu. The company have developed a revolutionary new ceramic filter which is extremely effective at filtering water from any source. The Aqua Nu is portable, has a excellent flow rate and performs better than all its competitors in terms of filtration.

This invention has a worldwide scope and Micromarketing were retained to conduct the market research for the project and prepare the marketing section for the business plan.

Aqua Nu are now negotiating with interested bodies to develop the product.

Intelligent Design Technologies

IDT have designed and patented a innovative new case for CD and DVD covers. The design solves all the issues you’ve experienced with current covers such as cracked covers and broken hinges. The cases also click together build into a CD/DVD stack and the disc can be accessed while stacked.

Micromarketing completed the Market Research for this project and prepared the marketing section of the business plan.

Cases Wine

Micromarketing have been retained to develop a full ecommerce website for the west of Ireland’s leading retailer of wine. For Cases, who are based in Galway, Micromarketing has developed a site which enables them to sell directly off the site and manage the content of the site itself.

Once the site is live, Micromarketing will be launching a Search Engine Optimisation (SEO) programme for them

First Response Supplies

ShowMed is a Manchester company who provide medical services to events. Having built their original site in 2004, Micromarketing were contacted again this year to develop a site to sell their supplies online.

Now they have launched online as First Response selling medical supplies online. Micromarketing developed a site enabling them to sell online and to manage the site themselves.

Ollie Walsh Joins Tulca

Ollie Walsh, Managing Director of Micromarketing, has been invited to join the board of the Tulca Arts Festival.
Tulca is a International Visual Arts Festival which is held annually in Galway. Micromarketing are delighted to be involved.

Ollie Walsh Co-Presentation

Ollie Walsh, MD of Micromarketing will be giving a presentation along side Roy O'Hanlen of Action International in the Remada Hotel in Oranmore on Tuesday 17th of June.

Ollie's section of the presentation is titled 'Know Your Market' and will focus on the strategic element of marketing.

Roy will talk on 'Five tips for Profitability'

The talks will be followed by a question and answer session.

This event will be an excellent networking opportunity.

There is a cover charge of E20 with proceeds going to charity

Clarenbridge Oyster Festival

For the fourth year in a row, Micromarketing has been retained to continue providing web design services for the Clarenbridge Oyster Festival.

Micromarketing are delighted to continue to work with this prestigious event.

Galway Arts Centre

Micromarketing has been selected to redesign the website for the Galway Arts Centre. This is yet another prestigious Galway client for Micromarketing.

This expands our involvement with the arts, which we are all very excited about! To date, we have worked with numerous artists, Project 06, MART, Is This Art?,Tulca Arts Festival (which recently appointed Ollie Walsh to their board) and Cuirt

UseCash Test Market Complete

Micromarketing has been working with UseCash (see www.usecash.net for more information) since 2005. To date we have conducted the initial market research and feasibility study, from there developed the marketing element of the companies business plan.

To test the market we launched the service on a selected number of website with a limited number of the required terminals in Dublin, Cork, Limerick and Galway. The test involved targeting the student populations of these cities through print and web marketing to build awareness of the service. The test ran from the end of December to the end of March and was a tremendous success with up to 90% brand recognition within some of the institutions.

UseCash will now be rolled out nationwide in 2008 and beyond in 2009.

Total Energy Management

In keeping with our expanding involvement with the environmental industry, Micromarketing has chosen to redevelop the Total Energy Management website, www.tem.ie

Through companies like SPIL (Cloughjordan Eco Village) ecopoliticsonline.com and BioRefinery, as well as TEM, Micromarketing is developing a growing level of expertise in marketing of eco products.

Bens Surf Clinic

Micromarketing have been retained to redevelop the benssurfclinic.com website.

We developed the original site for Ben, who offers Irelands only hardboard surf lessons, last year when his business was new. Now that he is more established, we have built a more interactive site with photo and video upload on top of his existing services of surf report and, of course, lessons.

BioRefinery Research

Micromarketing have been chosen by BioRefinery to conduct a feasibility study into the manufacturing and launch of a new product into the Irish marketplace.

Wolf Publishing Launch at Cuirt

We are delighted to announce that the launch of www.wolfpublishing.net will be an official part of the 2008 Cuirt Festival. This is a tremendous honour for John, and we are delighted to have been involved with the development of his site and the Cuirt launch

Joe Doyle Foods Redesign

Micromarketing have just completed a complete rebranding for Joe Doyle Fine Foods in Dublin. This included new logo, stationary and website to reposition the company in the wholesale food business in the south of Dublin.

Gourmet Offensive

Micromarketing has begun working with popular Galway food company Gourmet Offensive.

The company, who specialise in falafels and sauces, have earned a reputation for excellent quality with their market stall and event catering. The company are environmentally very aware with all local, organic produce in their foods and active health conscious policies.

Micromarketing has designed Gourmet Offensives new logo and website and are helping them to develop and expand their business

Ballybane Resource Centre

Micromarketing has been chosen to market the new Ballybane Resource Centre in east Galway.

The centre is a collaboration between Galway city and the Credit Union to support start up businesses in the east of the city. The centre consists of multipurpose units, 'hot desks' and will offer business training to start ups.

This is obviously the perfect business for Micromarketing to be involved in given our long association with start ups in the west of Ireland

Busker Browns Design

Micromarketing has been confirmed as the design team for Busker Browns advertising. This is an extension of are agreement with the prestigious Sweeney Group which includes the Westwood Hotel who we have been providing design for since 2006.

Our involvement with such a well known Galway brand shows our continuing strength in design.

Micromarketing Secures Contract for Cloughjordan Eco Village

Micromarketing has secured the contract to market the innovative Cloughjordan Eco-Village in Tipperary. The Village is the first attempt in Ireland to build a sustainable community and is a very high-profile customer for us.

We are delighted to be a part of such an important environmental project.

Rodeo Opens its Doors

Funky new restaurant Rodeo, which is located on Galway's Quay Street, opened its doors today. The restaurant puts the fun back into going out to eat, while also offering high quality food and excellent customer service.

We are confident they will do really well, and we wish them the best of luck.

Wolf Publishing Goes Live

In our second venture into online publishing, wolfpublishing.net was launched today.

This site offers novels, poetry and screenplays by Galway writer John McDonagh for download. There are free samples to tweak your interest, and paid downloads for the full story.

Eco Politics is Launched

Ecopoliticsonline.com was launched today in the Ratlin Centre in University of Limerick. The site sources, edits and publishes articles on environmental politics in Ireland and beyond. The launch was attended by leading international environmentalists and academics.

Micromarketing developed the site for its proprietor, Dr Liam Leonard, and we have now been retained as their online publisher. Online publishing is an exciting new venture for Micromarketing.

Mantua Lives 06!